Adding the Felgo Game Network to your game is a simple process that can be completed in about 10 minutes but have a lasting effect on your game. Check out this tutorial to find out how to take advantage of one of the best features Felgo has to offer. Create Your Own Mobile Game with Felgo. So there you have it.
As a user, when you go to the App Store looking for a new app to use or mobile game to play, there are two main categories: Paid or Free. (In Mobile Development terms: Premium and Freemium.) And as a game developer, deciding which type of app to create needs to be thought about very early in the planning process.
'How you're going to generate revenue is something you want to think about from the get go, because you're going to want to build that into your game mechanics,' says Bear Trickey, the Mobile Business and Marketing Course Director in Full Sail's Mobile Development program. Bear co-owns his own game studio, Winning Blimp, and their latest puzzle game, Mosaique, just won the Director's Choice award at the Casual Connect gaming conference in San Francisco.
We asked Bear to explain the basic ways mobile game apps can generate revenue. Check them out below.
Premium Games.
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- My answer may sound unbelievable but it's true. I am addicted games on the phone when I was young, and of course until now I still like games but my work is so busy, therefore I can not spend a lot of times for this form of entertainment.
Ignition casino apk. The most traditional model, premium games are apps that are sold at a specific price point. No deposit bonus codes uk. The developer takes 70% of the sales and the Apple store takes the other 30%. Most premium apps don't get as many downloads as freemium apps, but Bear says many companies will promote their app by making it free for a day. 'You'll get 50,000 more downloads that day,' Bear says, 'Then maybe your app will raise up in the ranking charts. Then more people will see you and will start buying your app for a dollar.'
Bear – whose own Mosaique app is premium – says you only get one shot when releasing a premium app: 'A big initial release is important. You have to make sure your game is really, really good. It's best to do closed beta testing with your own internal testers and invest in a marketing campaign.'
Freemium Games: In-App Purchases.
When you give away your game for free, there has to be a way within the game to make money. This is where in-app purchases enter the picture.
'Basically, this is digital content inside the game that's worth a certain amount of money,' says Bear. One of the most common ways is character customization, or being able to pay for more advanced stages in a particular game. For example, in Farmville you can buy a hat for your avatar, and in Jetpack Joyride, you can buy additional packs of coins on top of the coins you already earn for free.
Developers who release freemium apps pay close attention to the ARPU, or Average Revenue per User. It's important to keep this number high. 'To run a really good free-to-play game, you have to put a lot of work into analytics,' says Bear. 'You have to tweak the mechanics of the game to make sure people are engaged.'
1 deposit online casino. Freemium Games: Ad Displays
If a mobile game is free and doesn't offer in-app purchases, it's probably making its money via advertisements.
'There are all sorts of ad networks that will pay you to put ads in your game,' says Bear. Mobile game advertising is very similar to web advertising, where the developer is paid different rates depending on if the user sees the ad, clicks on the add, or actually installs the app featured in the ad. (In Mobile Development terms that's Cost-per-Impression, Cost-per-Click, and Cost-per-Install.) Ads are very easy to add into games – many advertisers provide software libraries to display them.
'There are a lot of traditional developers who are against advertising in general,' says Bear. 'But I would say a majority of the apps on the market now are free to download and then they earn their revenue through ads.'
What makes this so popular is the various ways a developer can insert an ad into the game. Some will place a small banner at the bottom, some use interstitial ads, which means placing them between stages of a game, and some create a splash screen, where an ad appears only when you first boot up the game. According to Bear, developers are moving more in the direction of, 'How do we make the ads more engaging and fun?' People are trying to make ads more interactive, including a new virtual scratch-off ad, where users have to 'scratch' at the screen to reveal an ad. There's also a company called Everplay that records gameplay from other apps and then uses it in video advertisements within various games.
It’s no secret that companies are making money with mobile games – in fact, the top developers on the App Store/Google Play are making a killing. It’s possible to get a piece of this proverbial pie, but to do it, you need to start with the basics. Last week, I provided some tips tobuilding your first game and beginning your indie career and making games without programming, and to start the week off on a productive note, I feel it is helpful to continue with the basics and discuss the best way to make money with your mobile games.
So you’re getting ready to develop your first game thanks to the tips in the posts linked above. That’s great. But you need to know what to do after you finish that stellar game. In short, you need to know how to make money so you can fund your next game, and so on and so on until you’re ready to take more bold steps (whatever that may be). Thus, follow the tips below to learn how to make money with mobile games.
Premium or Free-to-play?
It’s a choice you are going to have to make, and it pays to know the benefits of each. Premium-priced games have traditionally been the standard model for mobile games – although with more and more free-to-play games hitting mobile marketplaces all the time, premium games may aren’t the staple model that they once were. Nevertheless, premium games are still worthy of your consideration.
With premium games, the developer takes 70% of the sales and Google/Apple receives 30%. Of course, your premium game will fail to get as many downloads as a free game, but by making your game free for one a day (or even a week if it’s successful), you’ll get many more downloads than normal which will bring in new players, thus spreading the word further about your game to others and increasing the chances of your game being purchased.
When releasing your premium game, you certainly have to ensure that it’s as bug-free as possible. You literally only get one good shot at releasing your mobile game, and if it isn’t as close to perfection as possible? Your game is going to be hounded with poor reviews, and it’s going to be difficult (extremely difficult) to overcome these reviews by patching the game and getting more people to download it. That’s why it is so important to hire playtesters to play your game and improve it.
Initial bad reviews will certainly equal less than stellar sales, and from there, it will assuredly be a steep, uphill climb for you to reaching your sales goals (if you are unsure about proper sales goals, do some research to find what mobile games in your niche are earning).
Thus, you need to have tight plan and stick with said plan in order to have a successful launch and to reach your sales goal. It may sound like a ton of work, so what about free-to-play games?
Making money via free-to-play games
You have a lot more flexibility when it comes to going the free-to-play route – and bad, initial reviews will not necessarily harm the life of your game either! That isn’t to say that your game shouldn’t be as bug-free as possible before launching (thus, hiring playtesters is still important), but they aren’t game killers as with premium games. With that being said, you have to ensure that you integrate your free-to-play strategy into your game as soon as development begins, and one of the best strategies? In-app purchases.
In-app purchases
Will players want to purchase new items for their avatar? Will they want to purchase new items, DLC, and so on regularly in order to get the most out of your game? Does this make sense to use with your free-to-play game?
You need to ask yourself these questions and more in order to use in-app purchase effectively. As another example, you can allow players to purchase in-app currency in order to have them purchase new upgrades, items, levels, etc. in order to progress through the level faster, and with the money you will earn via in-app purchases? You can use it to continue evolving the game, adding new levels, challenges, and so on to ensure that players continue to play, experience new things, and hopefully spend more money.
As you can see, this makes your game not just a ‘game,’ but instead a platform. Yet in-app purchases are not the only way you can make money via free-to-play games. In addition, you can also use ads to earn a sizeable income.
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Using ads
There are varieties of ad networks that are ready to pay you to put ads into your game. You can also be paid in a few different ways as well, from whether the players actually sees the ad, clicks on the ad itself, or installs the app that was featured in said ad (cost-per-impression, cost-per-click, and cost-per-install, respectively). Yet you cannot just throw an ad into your game at the last second, sit back, and expect to make money.
You need to know how to integrate your ads into your game during the initial development phase. I touched on this in a post a while ago that states how to integrate ads effectively so players don’t feel overwhelmed with an ad inside of their game, so refer to that to get some pointers on how to utilize ads effectively inside of your mobile game. In addition, you also need to know which ads your players want to see. Again, I touched on this in a post a while back, but allow me to explain the importance of it a bit further.
By determining what types of ads your players want to see, you can use ads that interest them the most, which will greatly increase the chances of the player clicking the ad, thus bringing in more revenue to you. It makes sense when you think about it: ads that interest players the most will receive more clicks than ads that don’t. Thus, determine the interests of your players via the niche your game falls into (again, my post above describes how to do this), and use in-game advertising to your advantage.
Clearly, I’ve only touched briefly on how to make money with mobile games, so I’ll throw it over to you guys. Do you have any tips to making money with mobile games? Let us know in the comments below!